I find what your business is actually communicating. Then I help you change it.

Most service business owners are not struggling because they are not working hard enough. They are struggling because what their business is communicating online does not match what they are actually capable of delivering.

That gap is almost always invisible from the inside. You cannot objectively see what a complete stranger experiences when they land on your website, read your bio or scroll past your content. You are too close to it.

That is where I come in.

I’m a social media strategist supporting service-based businesses with structured direction that aligns visibility to growth.

I work with business owners who are tired of posting without knowing what it’s really contributing to. Instead of more content or more platforms, I focus on defined direction. Whether through strengthening foundations, building a 90-day strategy, or managing delivery, every step is designed to ensure visibility supports revenue and long-term objectives.

How I Work

My starting point is always evidence not assumption.

Before I recommend anything I look at what is actually happening. I review what your business is communicating across your website, your messaging and your social presence through the eyes of a complete stranger encountering you for the first time.

Some business owners come to me knowing something is wrong but not knowing what. Others have done their own evaluation and want someone objective to confirm they are looking in the right place. Both are valid. Both get the same rigorous approach.

I listen carefully to what you want to achieve. I identify where the gap is between that and what your business is currently communicating. Then I build a structured path forward that is realistic for your capacity and measured against clear KPIs so you can see it working.

This is never about tearing things apart. It is about finding what is working, understanding what is not, and building something more intentional in its place.

Where This Approach Comes From

My background is not in marketing. It is in investigation.

For twelve and a half years I worked in complex investigation gathering evidence, building cases and achieving successful outcomes. Much of that work involved vulnerable people, including children and adults, and individuals who were mute and communicated using alternative aids. It required patience, the ability to listen beyond words, and a discipline around evidence that meant nothing was assumed and everything was grounded in fact.

That work changed how I see everything. Including how businesses communicate.

When I look at a service business's online presence I am not guessing at what might be wrong. I am following evidence. I am looking at what the business is actually saying versus what it intends to say. I am identifying the gap between the two with the same rigour I brought to formal investigations and with the same care for the people involved.

I then spent eighteen months managing and supporting a team working with young adults with specific learning disabilities, introducing quality assurance processes and building structure where none had existed before. That experience taught me that the most effective systems are the ones built around real people, real capacity and real constraints not theoretical best practice.

These two things, investigation and structure are what I bring to every client.

Not trends. Not tactics. Evidence and structure.

My training reflects the same commitment to doing this properly:

I have completed Paula Edwards' Advanced Virtual Assistance programme, The Two Lauras' Social Media Manager Toolkit and Social PRF, and I am currently completing Charlotte Wibberley's Launch and Funnel Strategist programme. Both Charlotte's course and Paula's programme are CPD accredited.