Services

Structured visibility for service-based businesses ready to operate intentionally.

Social media should support revenue, positioning, and long-term business objectives.

Not fill time.
Not chase algorithms.
Not rely on weekly motivation.

Every service I offer strengthens alignment, defines direction, and protects momentum.

I work in a focused, capacity-limited way to ensure depth, strategic care, and measurable progression.

Laptop on table with glasses and hands about to type, plant in background, representing structured social media strategy work.

How My Services Work Together

How My Services Are Structured

Most visibility problems are not effort problems.

They are alignment problems.

  • Messaging that isn’t anchored

  • Promotion that isn’t structured

  • Content that isn’t linked to acquisition

  • Foundations that haven’t been defined

That’s why my services follow a structured progression.

Not every business needs every stage.
But each stage strengthens the next.

The Structured Growth Pathway

Service pathway showing Brand Alignment Audit, Brand Foundations Blueprint, 90-Day Direction Plan and Social Media Management progression.

Each step builds on the one before it.

  • Brand Alignment Audit - Reviews your website and social presence to identify messaging inconsistencies, positioning gaps, and brand friction.

  • Brand Foundations Blueprint - Defines how your brand should show up consistently and confidently moving forward.

  • 90-Day Direction Plan - Aligns visibility with revenue priorities, promotional focus, and capacity.

  • Social Media Management - Delivers structured execution once foundations and direction are secure.

You can enter at the stage that matches where your business is now.

But the order is intentional.

Strong positioning sharpens messaging.
Sharp messaging strengthens strategy.
Clear strategy makes management measurable.
And measurable management protects momentum.

For businesses who want structured execution without outsourcing management, the 90-Day Implementation Plan translates strategy into mapped delivery.

Foundations

Define before you amplify.

If your messaging feels slightly unclear, inconsistent, or under-leveraged, foundations come first.

Strong foundations protect authority, pricing, and scalability.

Minimal wooden desk with laptop, stacked notebooks, lamp and plant in white jug, representing 90-day strategic social media planning.

Brand Alignment Audit

Objective brand review.

A structured assessment of your website and social channels to identify:

  • Messaging misalignment

  • Positioning inconsistencies

  • Brand cohesion gaps

  • Friction reducing perceived authority

Best for:


Businesses unsure what is holding momentum back.

You leave with defined next steps, not vague feedback.

Investment: £500

Brand Foundations Blueprint

Documented consistency.

A structured process to define:

  • Positioning

  • Voice and tone

  • Messaging principles

  • Visual application guidance

  • Clear usage boundaries

Best for:


Businesses preparing to scale, outsource, or strengthen authority.

This is not aesthetic refinement.
It is strategic documentation.

Investment: £1,000

Brand Foundations Intensive

Alignment and documentation combined.

Includes:

  • Brand Alignment Audit

  • Brand Foundations Blueprint

Designed for businesses who want foundations built properly in one joined-up process.

Investment: £1,400 (saving £100 when bought together)

Strategy

Direction without outsourcing.

Laptop with monthly planner, notebooks, camera and plant on desk, symbolising brand alignment and structured content planning.

90-Day Direction Plan

Define your next 90 days before they define you.

A fully customised strategic roadmap aligned to:

  • Revenue priorities

  • Promotion cycles

  • Messaging focus

  • Platform direction

  • Capacity

Best for:


Businesses managing internally but needing structured focus.

This is not content planning.
It is decision-making clarity.

Investment: £1,250

Management

Hayley, founder of The Efficient Penguin Co., social media strategist for service-based businesse

Social Media Management

From £1,500 per month
Application only. Capacity limited.

For business owners ready to step away from daily management while maintaining strategic oversight.

This is not reactive posting.

It is:

  • Campaign-led planning

  • Revenue-aligned messaging

  • Analytics-informed refinement

  • Structured monthly oversight

Management begins once alignment and direction are confirmed.

Apply to Work With Me

Choosing the right next step

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