Investigation-Led Brand Strategist and Marketing Consultant for Established UK Service Providers
You Do Not Have To Diagnose Your Own Marketing.
If something in how your business shows up is not working the way it should, you do not need to work out where the problem sits before you ask for help.
I investigate how your business shows up to someone meeting it for the first time, identify what is working, where things are pulling in different directions and where attention may be needed, then help you choose the level of support that fits what the evidence shows.
A free marketing diagnostic, in five minutes, across five areas. No payment, no obligation and no preparation.
12.5 years in professional investigation, CPD-accredited training, Insured, ICO registered.
The Investigation Comes First
Different symptoms can come from the same underlying gap. Rewriting your website, posting more often or changing your emails can all feel like fixes when the problem sits underneath them, which is why I do not begin by prescribing a service.
I begin by finding out what is happening, including what a stranger sees, what is working, where things pull in different directions and what needs attention first. Sometimes the answer is to change something, sometimes it is to document what already works, and sometimes it is that nothing needs changing yet.
The service follows the evidence.
Which Of These Sounds Like You
I know something is wrong, and I cannot say what.
Start with the free diagnostic quiz. It is twenty questions and about five minutes, and your result opens with what is working before it shows you where to look first.
I have a strong suspicion about what the problem is.
You can go straight to the option below that matches what you suspect. The work still starts from your business and what is happening in it, rather than from a template.
I think things are fine, and I want someone independent to check.
Take the diagnostic for a first read, or choose the Brand Alignment Audit if you want a deeper external investigation. Sometimes a useful finding is confirmation that nothing needs to change.
One Problem. Solved At The Right Level For Where You Are Now.
You do not need to buy everything, and you are not signing up for a staircase. You can stop at whichever option answers the question you came with.
Start Free, Or From £7
For when you want to see where the gap may sit before deciding what to do.
This suits you if you want to understand your position, or work on it yourself, before paying for support.
It is probably not for you if you already want someone else to investigate and do the work.
I know something is not quite working, but I do not know what.
Is Your Business Actually Working For You? The Free Diagnostic Quiz.
Find out in five minutes, across five areas, what is working and what needs attention first. No payment, no obligation and no preparation.
Do It Yourself
I want to understand my result, or work on it myself.
Is Your Business Actually Working For You Workbook, £7.
A direct explanation of your specific result, so you understand what your gap means before you spend another hour trying to fix it yourself.
Strategic Content Planner, £49.
Know what to post and why, mapped to your business goals and not filled in to hit a schedule. Content Audit Template, £49 standalone (£17 when added to the Strategic Content Planner).
Content Audit Template, £49.
Find out what your content has been doing, so your next posts are built on evidence instead of habit.
Done With You
For when you want an external view, evidence and clear findings, and you want to own the work that follows.
This suits you if you want your business investigated by someone else.
It is probably not for you if you want copy rewritten without the positioning underneath it being examined.
I suspect my message is not landing.
Sharpen Your Message, from £299.
For when the business has moved on and the way you explain it has not caught up. See how your messaging reads to someone meeting your business for the first time, where the gaps are and what to focus on first. Delivered within five working days of your questionnaire, in three tiers so you decide how much support follows your findings.
I want to know whether my foundations hold.
Brand Alignment Audit, from £750.
See where your business stands measured against the Four Pillars of Trust, checked for brand consistency across every touchpoint, and evidenced rather than guessed at. Delivered within five working days.
I know my brand, and I need it documented.
Brand Foundations Blueprint, from £1,500.
For when your business has outgrown foundations you are still carrying in your head. A single documented reference for your positioning, brand decisions and standards, so the business no longer depends on you remembering and explaining everything. Having the audit first is advisable, though not required.
I want the investigation and the documentation together.
Brand Foundations Intensive, from £2,000.
The investigation and the documentation done in one engagement, so there is no gap between finding the problem and having it written down. A saving of £250 against buying them separately.
I know where I am going, and I need a plan.
90-Day Direction Plan, from £1,500.
A social media strategy plan for your next 90 days, built around your goals and your capacity and not a generic template.
Done For You
For when you know what needs to happen, or want someone else to take responsibility for it.
This suits you if you want the work handled by someone who has investigated your business first.
It is probably not for you if you want content posted without strategic direction behind it.
I do not have the time to do this myself.
Social Media Management, from £1,500 per month.
Hand it over properly to a social media management consultant who has investigated your business before touching a single post.
This is application only. Every client begins with a fixed £2,000 onboarding month, which covers the investigation into your business, the research into your audience and offer, a two-hour strategy session and your twelve-month strategic vision, with a full Brand Alignment Audit included at no extra cost. I take on a limited number of management clients at any one time so there is enough capacity for the investigation, strategy and ongoing work each account requires.
I have an audience, and I want a system that turns it into clients.
Funnel Strategy and Builds
Build the connected marketing system that moves people from finding you to becoming clients, without every step depending on your manual effort. Choose a build from scratch, or an investigation, gap fix and report for an existing system. Each begins with a brief, free discovery call, followed by a written proposal and then a paid strategy session that investigates your business before anything is built. Lead magnet system builds start from £1,500, and full ecosystem builds are scoped individually.
Sometimes The Session Changes What You Thought The Problem Was
The issue was not my services, and it was not my website. It was not my content on social media. It was the lack of structure connecting everything together.
Why Investigation
A recommendation made before the evidence is gathered is a guess with a price attached. My background includes 12.5 years in professional investigation and evidence gathering, alongside leadership, quality assurance and specialist marketing training.
I bring that approach into your business, so I understand first and recommend second.
Before You Commit
The prices on this page are starting prices. Funnel work is confirmed in a written proposal and covered by a contract before anything begins, and Social Media Management is by application, so we can both check it is the right fit first.
Whichever option you choose, the recommendation comes from evidence gathered in your own business. No engagement can promise around platform changes, market conditions or what happens once a recommendation is put into practice, and you should be wary of anyone who does.
If anything here leaves you with a question, get in touch before you apply. That costs you nothing, and it means you start from certainty and not a guess.
Find Out Where To Look First
You know your business better than anyone. What you cannot always see from inside it is what a stranger experiences when they find it, or which part needs attention first.
Free, in five minutes, with no payment, no obligation and no preparation.
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