Apply for Social Media Management

When visibility isn’t translating into revenue

Overhead view of a cluttered white desk with crumpled paper, sticky notes, tablet and notebook representing overwhelm and scattered social media strategy.

You’re visible.

But visibility isn't translating.

You’re posting.

You're showing up.

You're "doing social media"

You might even have someone internally “handling socials.”

Yet revenue conversations aren't increasing.

Content is going out.

And over time:

Messaging drifts.
Promotion becomes inconsistent.
Offers are mentioned but not intentionally advanced.
Analytics are glanced at but not acted on.

You stay busy.

But growth plateaus.

Inconsistent results are rarely caused by effort.

They’re caused by misalignment:

Content not linked to acquisition
Promotion not planned around campaigns
Messaging spread too thin
Visibility not anchored to a commercial goal

That is the real cost.

Not the algorithm.
Not the platform.

The absence of strategic ownership.

This is not outsourced posting.

It is structured visibility leadership.

Before management begins, a Brand Alignment Audit is completed (paid separately).

Because managing misalignment only amplifies inconsistency.

Once foundations are in place, ongoing management ensures:

Monthly strategy is defined and reflected upon.
Campaigns are planned intentionally.
Content is aligned to revenue priorities.
Accessibility is embedded so your message can be heard and understood by more people, maximising reach and commercial potential.
Analytics inform refinement, not guesswork.

You are not paying for posts.

You are investing in alignment, ownership and relief.

Relief from:

Late-night posting.
Delegated confusion.
Reactive promotion.
Second-guessing what’s working.

Minimal wooden desk with laptop and plant in a calm workspace representing structured and intentional social media strategy.

How It Works

Stage 1 of social media management process showing application review and discovery call before onboarding.

Stage 3 delivery process for social media management showing strategy, content creation, accessibility, and review in an ongoing cycle.

1

Application

Social Media Management operates via application only.

If aligned, you will be invited to a discovery call.

If I believe a different service would better suit your needs, I will advise you accordingly.

There is no obligation to proceed following application.

2

Brand Alignment Audit & Foundations

A Brand Alignment Audit is completed prior to commencement (paid separately).

This includes a structured questionnaire to ground the review in your business goals and positioning.

If foundational documentation does not yet exist, Brand Guidelines may be recommended (also paid separately) to ensure your brand positioning is fully documented before execution begins.

Without foundations, management amplifies the wrong things.

With foundations, visibility compounds.

3

Ongoing Strategic Management

Your bespoke package may include:

Monthly Strategy Call
Clear goals, focus, KPIs and priorities defined for the month ahead.

Campaign Planning
Launch structure, promotional rhythm and visibility mapping.

Content Planning & Creation
Built in line with strategy and commercial objectives.

Accessibility Integration
Ensuring captions and formatting maximise inclusivity and reach.

Scheduling & Publishing
Handled by me, based on agreed frequency and platform scope.

Analytics & Performance Review
Post-level performance review.

Monthly metric tracking.
Insight-led reporting (not just numbers).

Strategy-to-performance reflection.

Test & Learn Tracking
Refinement based on data, not assumption.

6-Month & 12-Month Progress Reports
A clear narrative of growth over time.

You can choose to:

Review and approve posts by the 15th of each month.
Or fully delegate approval.

If posts are not approved by the 15th, scheduling for the following month may be delayed.

All preferences are agreed during discovery.

Apply For Social Media Management

Before submitting your application, please watch the short video below so you understand how the process works and what happens after you apply.

Applications are reviewed before discovery calls are offered to ensure the work is the right strategic fit.

Professionals reviewing printed analytics reports and using a calculator at a white desk, representing the financial impact of strategic social media management.

Why It Matters

If “sales are the issue”, more posting rarely fixes it.

Because inconsistent results are usually caused by misalignment:

content that isn’t linked to acquisition
promotion that isn’t planned
messaging that isn’t anchored to one clear focus
visibility that isn’t supporting a defined business goal

When visibility isn’t structured, you end up spending time… without building momentum.

But when strategic ownership is in place:

1

Your content becomes simpler to create

2

Your messaging becomes more consistent

3

Promotion becomes intentional

4

Decision fatigue drops dramatically

Why Work With Me

I don’t manage social media for the sake of posting.

I manage it as a commercial asset.

When I built my own business, I could have chased trends, posted reactively, or tried to be visible everywhere.

Instead, I chose structure.

I built foundations first.
Defined positioning clearly.
Aligned visibility to acquisition.

And everything became measurable and intentional.

Not overnight.
Not virally.
But sustainably.

Momentum felt controlled.
Decisions felt easier.
Revenue felt intentionally supported rather than left to chance.

I know that many business owners reading this have tried outsourcing before. A VA who posted without direction. An agency that delivered content but not strategy. Someone who managed the calendar but never owned the results.

That is not what this is.

I do not post on your behalf and hope for the best. I take strategic ownership of your visibility. Every decision is commercial. Every piece of content has a purpose. And you know exactly what is happening and why at every stage.

When strategic ownership is in place:

Content becomes simpler to create.

Messaging becomes more consistent.

Promotion becomes intentional.

Decision fatigue drops dramatically.

That discipline is what I bring to your business.

I don’t approach your social media as a content calendar.

I approach it as a commercial asset.

You’re not outsourcing “posts.”

You’re installing strategic oversight.

This is not surface-level management.

It’s strategic commercial execution.

That's the difference.

My approach is grounded in structured methodology, not guesswork.

My background spans 12.5 years in investigation, quality assurance and team management. That means I read evidence, identify what is actually causing a problem, and communicate findings in a way that is honest and actionable rather than vague or critical.

My training includes CPD-accredited programmes with Paula Edwards, The Two Lauras and Charlotte Wibberley. This work is built on current, structured learning, not assumptions about what works.

I also work with accessibility as a core part of everything I do. Not as an add-on. Because your message needs to reach and be understood by as many people as possible, and that requires intentional thinking from the start.

This is never about criticism. It is about finding where the gaps are and building something better in their place.

Social Media Management

A fully managed, strategy-led social media service for established service business owners who are ready to hand over execution without losing commercial oversight.

This is not a content calendar service. It is structured visibility leadership, built around your revenue goals, your offers and your business priorities.

Bespoke pricing starting from £1,500 per month.

Application only.

Capacity strictly limited.

Final investment is confirmed following your discovery call and tailored to your business needs. You pay for what your business requires, not a one-size-fits-all package.

This starting level includes:

Strategy and Direction.
Monthly strategy call defining focus, KPIs and priorities.
Content Planning and Posting. One post per week on one platform.
Performance and Learning.
Monthly review and insight-led reporting.

Clean white desk with rose gold laptop and lamp in minimalist office setting, representing structured and professional social media management.

What Ongoing Management Includes

Minimal white desk with laptop, tablet and organised workspace setup, representing structured social media strategy, planning and performance management.

Strategic Pre-Management Questionnaire

Grounds the work in your goals, audience and commercial priorities, so I can identify gaps before execution begins.

Monthly Strategy Call

Clear goals, KPIs and success defined upfront, so direction is clear and decisions are intentional.

Campaign & Launch Planning

Promotion structured intentionally around acquisition so promotion is structured and not reactive.

Content Planning & Creation

Messaging aligned to positioning and commercial priorities, so your content supports acquisition.

Accessibility Integration

Formatting and captioning designed to maximise inclusivity and discoverability.

Scheduling & Publishing

Execution handled with consistency and precision.

Analytics & Insight-Led Reporting

Not just numbers but interpretation and refinement, so you understand what is working and why.

Test & Learn Tracking

Ongoing optimisation to improve performance.

6 & 12-Month Progress Reports

A clear narrative of growth and impact over time, so growth is documented and measured over time.

Bespoke Scope

Platform number, posting frequency and engagement support are agreed based on your needs, not forced into a template.

You are investing in ownership, structure and relief.

Onboarding Includes

Full Brand Alignment Audit at no additional cost. Value £500.
Brand standards documentation review.
Content strategy alignment session.
30-day onboarding period before full management begins.

Included as Standard in Every Management Agreement

What is included:

Free Brand Alignment Audit during onboarding

Six month progress report

Twelve month progress report

Total included value:

Standalone value:

£500

£250

£1000

You are investing in strategic ownership and structured execution. Everything above is included as standard from day one.

What Would It Feel Like To Hand This Over Properly?

Apply For Social Media Management

I cannot guarantee algorithm outcomes or specific revenue figures.

Social media outcomes are inherently unpredictable.

What I guarantee:

Messaging consistency.

Strategic alignment to business goals.

Visibility delivered as agreed.

Clear communication and structured execution.

I recommend a minimum of three months to begin seeing early momentum.

This is not a quick fix.

It is long-term positioning.

Minimal white desk with rose gold laptop, white lamp and small vase of flowers against a paneled wall, representing structured, professional and reliable social media management.

Two laptops displaying analytics dashboards alongside printed reports and charts on a desk, representing effort without full strategic alignment in social media management.

You Can Keep Carrying It.

Or You Can Hand It Over Properly.

Every month without strategic ownership is a month where content goes out without commercial purpose, where promotion happens without a campaign structure behind it, and where revenue is left to chance rather than supported intentionally.

That is not a content problem.

It is a compounding cost.

If nothing changes, you may find yourself:

Still saying, “Sales are the issue,” without structured visibility to support them.

Posting consistently, but unsure what is converting.

Putting time and effort into engagement for little return.

Hoping visibility increases, instead of structuring how it does.

Trying to “reach more people” without aligning content to acquisition.

Feeling like social media is powerful… but slightly out of control.

Treating it as a necessary evil rather than a deliberate business tool.

Feeling like quitting social media altogether is a good option

Always leaving social media at the bottom of the to-do list

Seeing your team stretched and hoping they squeeze it in

It’s rarely lack of effort.

It’s lack of ownership.

When strategic leadership isn’t in place:

Promotion becomes inconsistent.
Content becomes reactive.
Revenue feels unpredictable.
Energy drains faster than momentum builds.

You don’t need to work harder.

You need your visibility led.

Because once foundations and ownership are in place, effort compounds instead of scattering.

Apply For Social Media Management

Availability

Social Media Management currently operates via a waiting list.

Capacity is intentionally limited.

Each agreement requires strategic depth, commercial thinking and consistent oversight.

I only work with a small number of businesses at one time to ensure:

Strategy is not diluted
Visibility is properly managed
Decisions are reviewed monthly
Results compound

This is not volume-based management.

It is structured, strategic partnership.

Applications are reviewed in order of submission.

Apply For Social Media Management

Social Media Management for Service-Based Businesses

This service is designed for established service-based businesses seeking structured social media management aligned to commercial growth. Whether you operate in consultancy, professional services, education, health, or coaching, strategic visibility requires ownership, oversight and alignment to revenue objectives.